3 PerspectivesJanuary 6, 2010

Zen Unicorn: 4 Mediator Marketing Lessons from Seth Godin

Marketing guru Seth Godin isn’t a mediator and, as far as I know, doesn’t even know what one is, but that doesn’t seem to matter.  From my perspective — the perspective of one who often selects the mediator — the marketing lessons in Zen Unicorn are tailor-made for mediators and settlement professionals.

Godin has written more than a few books already, but his recent Zen Unicorn is a great idea.  It simply rolls up some of the best posts from his blog over the past 3 years and presents them in a click-free, Kindle-only ebook.  Four of those posts, and why they’re relevant to mediators, include:

Make something happen

“The best time to plant an oak tree is 20 years ago, and the second best time is now.” I don’t know who said it, but it certainly applies to marketing.  In Make something happen Godin tells us to More…

Categories: Blogging, Communication, Mediation, Miscellaneous

5 PerspectivesDecember 15, 2009

Insurance Coverage: 4 Rules and 10 Tips for Policyholders

When the big case comes in, will you be ready for it?  As you work to better understand your story, lock down your documents, and brace for the PR impact, what else do you need to worry about?  Unfortunately insurance coverage is often way down the list — a mistake most don’t realize until it’s too late.

Recently the ACC Docket featured a piece that Wendy Toolin Breau and I coauthored on managing insurance relationships in the midst of significant litigation, entitled “‘Bet the Company’ Litigation from a Policyholder’s Perspective”.  Although you may want to read the entire article when your next big case comes in, the 4 rules and 10 tips we discuss appear below.

Preserving Insurance Coverage:  4 Rules

Insurance is a practice area unto itself, and there are few rules that apply in all situations.  But I have never seen an exception to these four:

1. Always act like a reasonably prudent insured. When confronted with a decision, what would you do if you were not insured?
2. Never try to outsmart yourself. Never rely on colluding with More…

Categories: Mediation, Miscellaneous, Negotiation, Settlement, Strategy

Add Your PerspectiveDecember 9, 2009

Delivering Bad News in Negotiation: 3 More Tips

Last week we discussed why a small group is usually a better audience for bad news in Delivering Bad News:  How Big Is Your Conference Room? Yet if small group delivery is not an option, what else can you do to get a difficult message across?  Three tactics come to mind.

Manage Expectations

Long Before the Mediation Starts. Last year I wrote Managing Expectations:  An Unexpected Lesson on the Bus to Hertz, and the lesson holds true in conference rooms, too.  Not so long ago I had a case against an online retailer whose CEO enjoyed an irrational confidence in his case. With our mediation just a month away, I knew we had to move the CEO much closer to reality to get the case settled.  Rather than surprise him at mediation with documents and bad facts he hadn’t yet seen — like the guys in my post last week did to me — I spent a great deal of time More…

Categories: Communication, Fundamentals, Mediation, Negotiation, Settlement, Strategy, Tactics

2 PerspectivesDecember 4, 2009

Delivering Bad News in Negotiation: How Big Is Your Conference Room?

The conference table had 40 chairs, and my client’s team filled almost half of them.  We had been asked to show up with the folks needed to get a deal done, and the backchannel weekend chatter had all been positive.  As the meeting began, our optimism crashed as the other side went on the attack, denying my client’s most important request and questioning why it had ever been included.

People usually need to hear the truth whether it’s convenient or not, but there’s more than one one way to convey a difficult message.  How often have you seen someone delight in dropping bad news onto the conference table as the meeting begins?  The adrenaline rush might satisfy some, but does this approach do any good?

Thank You for Your Interest

The lawyer who delivered the bad news to my team that day prided himself in his aggressive persona, and his performance was true to his reputation.  Unfortunately his glee was short-lived; my team and I worked night and day to More…

Categories: Communication, Fundamentals, Mediation, Negotiation, Settlement, Tactics